The “ive” siblings:
Subversive and Disruptive
Be daring, dazzling, and ruthless…not toothless.
Rethink, reposition and repackage with clever wit and biting humor to make hate look weak and laughable.
There’s No Business Like Social Showbusiness
Create shareable, eye-opening social activations that cut through the noise.
Sell It
Like It Is
Position “love, acceptance and good” as a best-of-breed consumer brand. And change the syrupy-sweet icons and iconography of peace into ones as cutting-edge appealing as those of violence and divisiveness.
A Movement
of Movement
Inspire others to move, do and get involved.
(Hey, there’s a reason our subtitle is The Power to Act!...)
This is about “all of us” rather than “us vs. them.”
Wide-reaching, unapologetic and refusing to settle for mediocrity.
Clever, counter-cultural messaging that exposes hypocrisy and dilutes hate
with humor.
Confident content voice, visual style and actions
(of course) to stand out in a crowded cultural landscape.
Engage today’s digital youth with innovative, shareable communication.
There are many reasons,
and three ways, to come together:
as an action partner
Engage today’s digital youth with innovative, shareable communication.
as a beneficiary
Are you a charitable organization already doing great things of good, and can use some financial aid?
as a benefactor
Has what you’ve read about PACT! inspired you so much to make a financial contribution so that together we can make hate socially unacceptable?
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